How Does it Work?
To carry out SEO for a local business, you’ll perform a series of actions intended to raise local search visibility. Best practice strategies include:
- Claim and optimize your Google Business Profile (formerly Google My Business)
- Reputation management
- Website optimization
- Citation building
- Adapting to Google search changes
- Local link building
- Spam fighting
Done right, this type of SEO helps a local business to appear more prominently in the Local Pack, the Local Finder, the localized organic results, and on Google Maps.